A cross-sectional survey approach was adopted. The
Survey. A total of 272 Hong Kong Chinese
46.55; SD = 18.53) enrolled in the study. Length of
In terms of self-rated health, 40% of respondents
rated their health as acceptable, relative to their
age, while a further 36% of respondents rated their
health as good.
• Seventy-sex percent of respondents had
experience of using Western health services in
• A quarter of respondents reported experience of
using TCM in Britain, with 14% having consulted
a TCM practitioner within the last six months.
• Findings revealed that TCM utilisation was
associated with the subjective norm domain of
TPB, but not with the attitude or perceived
behavioural control domain.
• Significantly, TCM users were more likely to be
female, older and have a strong sense of
attachment to Chinese culture.
• Satisfaction with using TCM was positively
associated with women, older age, and attachment
to Chinese culture.
Findings highlight the potentials as well as
limitations of the TPB in understanding healthseeking
behaviours, with particular reference to TCM
utilisation and satisfaction, whilst also throwing light
on the influence of a strong attachment to Chinese
culture, older age and being a woman.